Wednesday 10 August 2011

Analysis of Similar Products: Music Videos



In this video by Amy Winehouse there are a few similarities to what comes across in Maisie's work. An example of this is how both artist use there music to depict upon a story. Amys lyrics in this piece of music tells the story of how she is getting over an ex and how she wishes to place her feelings in a box and let them go. The lyrics also touch on how people have depicted her. That is similar in the way maisie's song nerd loves tells a story of how the boy she meets in the video is a nerd to everyone else yet she falls in love with him when she looks under neith the exterier.
In this video the way the story is told is done in two parts. When Amy is shown in a dress and holding the guitar she is acting as the narater to the story who is looking on it as a third party. Yet then amy also appears within the video walking through the scenes as she is part of it. Within the video there is a great deal of movement when Amy is not shown narrating the video. All of the camera shots with this movement is focusing on Amys facial emotions. The only exeption to this in the video is when someones hand is drop coins onto a small disco ball. This however is different from when Amy is narrating. The camera shots when amy is narrating varies between closeups on amys face to a long shot of the whole of Amys body with her holding the guitar. Within this video the lighting stays resonably dark although the this challenges the Goodwins theory as the music that is beeing played is not dark or linked to any form of heavy metal. Although it does show the emotions of not being happy within the lyrics. The costume that Amy also wears when she is narrating counteracts the lighting and the emotions that are carrued with it as she herself is wearing a bright red dress. This can represent the love that she is singing about within the song or shows hope that she is moving away from the sad emotions about her breakibng up with her partner.
When comparing this to what we could be doing with the video when it comes round to Maisie's video, i think we would change the way the lighting depicts the emotion in the song as Maisie's song is about something good and the emotions would be positive. This means that the lighting would be bright or just normal standard lighting and the colours would either be really bright and loud or just normal. The idea of the facty Maisie could be both narating and playing through as a charcater in the video would make her story easier to follow