Thursday 14 July 2011

Analysis of Similar Products Music Videos



This is the Video from Taylor Swifts song Mine.
In this video the Lyrics to the song have a narative that matches with the narative of what is going on throughout the music video. As both the song and the video shows the story about a troubled relationship of both past and present for the main character who Taylor Swift plays. The setting of which Taylor is shot allown singing also compliments the video as the couple within the music video move to a house surronded by trees itself. The footage is cut to make it seem that there is a link between the what taylor swift is singing and doing on her own and what is going on in the story of the video. There is a great deal of movement in the video whethere this is the camera moving around taylor swift when she is in the forrest surronded by the photos of events in the story and the amount of camera shots there are in the story itself capturing everything that is going on. Even when Taylor Swift is standing alone there are a mixture of medium and extreme close ups on her showing the emotions that she is showing while singing the song/ story. When the tempo of the music increases during the chorus the camera shots cut from one to the other alot quicker which helps capture what is going on in the story. An example of this is the flash backs to when the main character was a little girl and her parents are arguing like what her and her partner are doing in present time. Taylor Swift is shown throught the video lip synicing to the camera as if she is singing directly to the audience, which is called direct address.

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