Analysis of Websites codes and conventions

The codes and conventions in terms of layout and design	The key concept in an effective web design is the usability; therefore websites need to be clear and easy to navigate. A grid section is used to separate sections of a website and to present information in small, easy to access segments. The centre of the page is often used for main content with navigations tools on the left and/or across the top of the page and links to more detailed information on the right.
The technical codes used	Certain technical codes are now common place on websites. Many sites provide moving image or audio content and also provide some form of audience activity. Sometimes this is related to the content of the site so film marketing sites offer downloads such as music and images whereas news based sites provide areas for audience members to comment on published news stories.
The codes and conventions in terms of content of websites	Websites which contain factual information will look differently to those created for entertainment. There are distinct conventions in terms of news websites, film promotion websites, websites promoting health advice etc.
Genre Codes	In addition to the content leading layout design choices, where websites based on existing genres such as rock bands, horror films and broadsheets would have a recognised framework aimed at making sure the audience recognise the genre and have appropriate expectations
The way codes are used to target the audience and attempt to address them appropriately	Differently audience may find certain layout and design choices more appealing. A key issue with website is the way they attempt to encourage audience activity and interactivity to attract audience in and persuade them to return or pass important information to the website producers.